Develop a professional and high-quality business plan for a new fashion company demonstrating your ability to research industries and trends, work as a team partner, and create a professional, high quality project that incorporates creativity and analysis. Within this business plan you will create a company UVP, brand strategy, product offering, visual merchandising strategy, and financial forecast.
THE ASK
THE PROCESS
Company Overview
After many group meetings brainstorming, we landed on our unique value proposition as a company. Pulse, founded in 2024, by Ryna Malik, Maren Napolitano, Kyla Berkshire, Dylan Coleman, and Quinn Lawrence, is a pioneering activewear and sportswear company dedicated to revolutionizing the industry with sustainability.
Our Unique Value Proposition lies in crafting high-quality activewear that seamlessly blends style, functionality, and eco-consciousness. Specializing in activewear, Pulse stands out for its commitment to sustainability, ensuring that our products are not only comfortable and durable, but also re-defining industry standards.
Mission Statement
We are dedicated to revolutionizing the sports and fitness apparel industry by promoting environmental sustainability and ethical practices. Our mission is to minimize overconsumption and bring about sustainable evolution technologies. Through innovative design and a commitment to circularity, we aim to empower athletes to pursue their passion while minimizing their environmental footprint. Together, we can create a healthier planet for future generations.
VIDEO CAMPAIGN
