Create concept boards for 3-5 trends you forecast the Free People customer to adopt by the 2025 season.
THE ASK
In crafting the concept of "Eclectic Edge" , I began with a thorough exploration of the brand's social media presence and e-commerce platform. Immersing myself in the realm of the Free People persona, I delved into their aesthetic, ethos, and consumer base to truly grasp their unique identity. Drawing inspiration from runway shows, I meticulously examined the latest trends.
THE PROCESS
SEEN ON THE RUNWAY
ECLECTIC EDGE
embodies a unique fusion of boho chic and indie sleaze aesthetics, offering a captivating blend of free-spirited elegance and urban grit. Drawing inspiration from the bohemian lifestyle, these trends feature flowing silhouettes, layered textures, and intricate patterns, evoking a sense of effortless boho charm. At the same time, elements of indie sleaze infuse the sense of an edgy allure. Leather and plush textures, metallic accents, and unexpected details add a rebellious twist to classic bohemian pieces, creating an eclectic mix that celebrates individuality and self-expression. Trends include Fringe Feathers & Fur, Lace Embroidery & Sequins, Transparency, Texture Tango, and Leather & Hardware
Crafting this concept was a journey that not only expanded my creative horizons but also offered profound insights into the intricate tapestry of fashion branding. The culmination of this process was immensely gratifying, as the concept emerged as a testament to the brand's unique voice and vision. With "Eclectic Edge," Free People stands poised to captivate audiences with its bold yet effortlessly chic aesthetic, ushering in a new era of style that celebrates individuality and self-expression.